However, your business isn’t the only one with this power. Your competitors are most assuredly using the same tools to capture the same audience. Plus, your clients’ inboxes are more than likely filled with all types of messages from various sources all competing for their attention.
So, how can you ensure that the messages from your email marketing campaigns aren’t falling through the cracks?
Try utilizing some tried-and-true techniques that can help boost your click-through rate and maximize your efforts. For instance, having clear and concise subject lines will help your messages get through spam filters, as well as elevate the chances that a customer will click on them.
Too many marketers also forget the importance of optimizing their emails for mobile screens and desktops. The majority are read on a smartphone or tablet today, so it’s crucial to keep that in mind when formatting.
Studies have found that email campaigns earn an average of $38 for every dollar spent on them, but that’s only if they do their job. For more tips to improve your email marketing success rate, see the infographic below.