In one way or another, people’s lives today involve a lot of interaction with technology. When was the last time you got through a day without touching your smartphone? Five years ago?
With new tech being discovered, tested, and introduced seemingly every day, many processes — including marketing practices — that would usually take time to complete manually can now be automated and done in seconds.
One such tech is content intelligence (CI), or what the American Marketing Association describes as:
The systems and software that transform content and business data into actionable insights for content strategy and tactics with impact.
Anything that can automate processes and optimize data for content falls under CI, and this is possible with the help of other technologies that are also being utilized for digital marketing like big data, artificial intelligence, machine learning, natural language processing, and data analytics. So, when does CI come in handy?
- It can better personalize content to increase audience engagement.
- Insights from CI can help create more compelling and creative content, as well as choose the right platform for it, therefore gaining prospects and retaining existing customers.
- Determines the right time to publish to bring more readership
- Assists in aggressive content promotion to a broader audience
In this infographic, you’ll discover how you can use content intelligence for your digital marketing efforts, as well as the tools that will allow you to do so.