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Report UserTesting

Testing at Every Stage of Development

Up to 80% of new products fail. The reality is harsh and the reasons why are endless.

Perhaps the new product couldn’t oust a customer favorite. Maybe it looked great but was too hard to use. Or, despite being a superior product, the go-to-market strategy failed. There’s always risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.

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Report Snap Shot

Check out the report Testing at every stage of development and get tips and real-world customer examples to help you understand how and why to test during:

  • Early-stage discovery
  • Prototyping
  • Development and pre-launch
  • Post-launch