Top 5 Web Design Trends to Power UX in 2023


Kruti ShahContent Writer and Marketer at The Marketing Drama

Thursday, January 5, 2023

Technology is rapidly changing. The design that looked chic and modern a few years ago is considered clichéd today. Modern audiences are looking for varied designs that look fantastic and are highly functional and easy to use.

Article 4 Minutes
Top 5 Web Design Trends to Power UX in 2023

According to a study conducted by Top Design Firms, 50% of the customers revealed that website design plays a crucial role in strengthening the business's overall brand. They’re of the opinion that brands should prioritize website design to meet the customers' expectations.

In this post, we shall learn more about the web design trends that will power UX in 2023.

Top 5 web design trends that will rule 2023

#1. Parallax scrolling will make content more engaging

Parallax scrolling is a web design technique that makes your website more dynamic by configuring the background of the web page to stay still while the foreground elements shift either vertically, horizontally or zoom inward or outward, thereby creating a three-dimensional movement. Sean Stevens, Director of Immerse Education says “Web page elements, such as images, videos or textual content can be configured to create an interactive experience for the visitors.”

These different scrolling techniques will capture the visitors' attention and create unique user experiences.

#2. The adoption of conversational chatbots will soar

The developments in artificial intelligence and machine learning will continue to power chatbots to deliver human conversation-like experiences to customers. In fact, the conversational AI industry is expected to rise to $1.3 billion by 2025 with a CAGR of 24%.

Some of the different types of conversational chatbots that will go mainstream in 2023 are voice-enabled chatbots, AI-powered chatbots, rule-based chatbots, menu-based chatbots, social messaging chatbots and more.

Tom Miller, Director of Marketing at Fitness Volt recommends “As chatbots are leveraged for catering to customer service requests at scale, they have become an essential part of business operations and are a trend to watch in 2023.

#3. Micro animations will continue to capture the audience’s attention

Although small animations aren't a new concept for web design, this trend is going to increase in 2023. Many ecommerce sites are already using micro animations to enhance their website user experiences by providing the customers with a dynamic presentation of the products.

Steve Rose, Vice President at MoneyTransfers, puts it like this; “Micro animations will help businesses emphasize important sections on the web page and capture the attention of the users accordingly. Buttons, cursors, pop-up illustrations, call-to-actions, photos and more can be animated to create a more interactive design. These tiny changes in design elements will make an enormous difference and take the user experience to the next level.

#4. Virtual and augmented reality will continue to enhance visitor experiences

Augmented reality and virtual reality are changing user experiences with the help of their stylish and appealing immersive worlds. Web design that’s powered by AR and VR technology has the capability to enchant visitors and leave lasting impressions on their minds.

As Derek Bruce, Operations Director at Skills Training Group, explains it

“The advancements in screen resolution and high-quality 3D visuals support these interactive experiences and make your business stand out from the average ones. It is a trend that every business must follow in 2023.”

#5. The popularity of dark mode will reach new heights

Commonly referred to as 'Night Mode', 'Shadow Mode' or 'Dark View', the dark mode design trend was first introduced in 2020 and is paving its way into popularity in 2023.

As our screen time has increased considerably, leveraging dark mode web designs will help reduce eye strain while providing an aesthetic and modern elegance to your website. While the visual design uses a darker background, it uses white or lighter colors for text making the content more readable.

As Joshua George, Founder of ClickSlice, elaborates it:

“Websites will offer the audience a choice to adjust the UI theme (light mode/dark mode) according to their preferences. This design trend is already being practiced by most mobile and web applications. Websites are sure to embrace this design trend in 2023.”

Final thoughts

The web design industry is rapidly changing. The developments in web design, such as extended realities, chatbots, animations and more are pushing the boundaries of digital tech to create something more engaging and memorable experiences for customers.

If you’re looking to delight your customers with artful experiences, follow the web design trends we mentioned in this post and take your business to greater heights.

To learn more about the latest trends and importance of UX in web design, listen to our interview with Luke Hay on The Strategic Marketing Show:

Listen to the episode via your preferred pocast platform:

Kruti Shah

Kruti is a content writer and marketer at The Marketing Drama. She loves to write about insights on current trends in Technology, Business and Marketing. In her free time, she loves baking and watching Netflix.


Join the conversation...

30/03/2023 Katelin Lewis
I was very much delighted to read your blog on ECommerce Trends and it felt very informative to me. But I would like to add some more points for some extra information to your readers. 1. Minimalistic design 2. Dark mode 3. Personalization 4. Interactive elements 5. Voice commerce 6. Sustainability 7. Mobile-first design. These are some of the points I thought to be included.