Cold Calling Tips and Techniques for Sales Success

Cold calling is one of the strategies salespeople use to reach out to prospects who haven’t been contacted before nor expressed interest in the products or services offered.

The end goal of cold calling is to win sales by convincing prospects to become paying customers. In order to become a smart cold caller, you need to:

• Learn to accept rejection and find out new ways to win prospects who rejected you
• Stop sounding like a robot, or a salesperson for that matter
• Personalize your conversations, add value to prospects, and show empathy
• Research about your prospect’s needs, problems, and expectations
• Follow up timely and clearly mention your next steps
• Ask for referrals to not only expand your prospect network, but to also get warm introductions

Data plays a critical part in achieving cold calling success. Imagine your sales reps using outdated and unverified contact information to contact prospects. What will be the chances of your reps connecting to prospects? Very less. Besides accurate contact data, outbound teams require B2B data that helps them better understand their target audience.

Intent, firmographic, technographic, demographic, location-based, and other types of B2B data add great value to cold calling. They help personalize cold outreach, properly segment prospects, create customized cold calling scripts, drive meaningful conversations, and increase relevance.

Don’t forget to use automation wherever required. Yes, you do need to add a human touch to every call you do, but including automated technologies in your cold calling game will help you improve results.

Check out this detailed infographic by SalesIntel to discover what smart cold calling looks like and get some powerful tips to increase your success rate.