Category Hub

Events

Sponsored By IFP Marketing Learn More

Insights for Professionals provide free access to the latest thought leadership from global brands. We deliver subscriber value by creating and gathering specialist content for senior professionals.

https://www.insightsforprofessionals.com/marketing/
FEATURED

The State of Virtual Events

VIRTUAL EVENTS ARE THE FUTURE

The importance of virtual events in this post-pandemic world shouldn't be ignored. Although in-person gatherings have returned, the new normal is deeply ingrained in virtual and hybrid events.

LEARN MORE
How to Create a Budget for Your Virtual Event

How to Create a Budget for Your Virtual Event

Since there are many differences between budgeting for virtual events and budgeting for in-person events, it can be hard to keep track of all the potential expenses and streams of income while simultaneously managing the entire campaign.

Read Report

Report Snap Shot

This is why it’s so important to create a budget that's detailed, flexible, and unique to the virtual event landscape. Here are 7 things to keep in mind when creating a budget for your next virtual event.

How Marketers Maximize Return on Engagement (and ROI) with Hybrid Events?

Hybrid events offer the potential to combine the benefits of both face-to-face and virtual interactions. Some 95% believe that a hybrid approach will become more widely used in the coming years and three-quarters (74%) have them planned for the coming year.

LEARN MORE

40% of financial services marketing and event teams plan to trial hybrid formats post-pandemic.

Cvent - Forrester Consulting

LEARN MORE

Put an end to your events challenges

Hybrid events have the power to delight your audience before, during and after the event.

LEARN MORE