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Report Tactic Deep Dive: Hybrid Events

Tactic Deep Dive: Hybrid Events

Forrester Report Prepared for Ritesh Shanker with Forrester

Hybrid events, which represent the next phase in event marketing, deliver a range of benefits to attendees and event organizers. There are two different approaches to creating a hybrid event: hybrid audience and hybrid experience. Experimenting with hybrid approaches can help marketers make their pre-event, at-event, and post-event activities more effective.

Report Snap Shot

Marketers planning their future event strategy should consider how best to combine the strengths and mediate the limitations of in-person and virtual events.