7 Ways to Use Virtual Events for Marketing

Events are an essential component of marketing strategy—and are an increasingly important format for event marketing.

In 2020, virtual events were a lifeline for many brands forced to cancel in-person events. But their benefits will apply even in a post-Covid world. Virtual events are a powerful way to reach new prospects, engage (and re-engage) your audience, drive conversions, and track results. Plus, they are logistically simpler, more cost-effective, and vastly more accessible to participants than traditional in-person events.

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