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Ebook 7 Ways to Use Virtual Events for Marketing

7 Ways to Use Virtual Events for Marketing

Events are an essential component of marketing strategy—and are an increasingly important format for event marketing.

In 2020, virtual events were a lifeline for many brands forced to cancel in-person events. But their benefits will apply even in a post-Covid world. Virtual events are a powerful way to reach new prospects, engage (and re-engage) your audience, drive conversions, and track results. Plus, they are logistically simpler, more cost-effective, and vastly more accessible to participants than traditional in-person events.

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In this guide, we explore seven key online event use cases for marketing. Use the following to inform and inspire your strategy in 2021 and beyond.

One platform, endless potential

Create immersive virtual and hybrid event experiences for your audience, no matter where they are.

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