In addition to the product/service itself, promoting corporate social responsibility (CSR) initiatives is a great way to showcase your company values and genuine devotion to making the world a better place.
In a 2019 survey by Clutch, more than 75% of people believe that businesses should be supporting social causes. With this in mind, finding a relevant cause to support as a business can do a lot to attract prospective talent in the recruiting process.
The key here is congruency. There needs to be clear parallels between your company and the cause. When it comes to CSR, there is perhaps no better example than Patagonia and their commitment to environmentalism. In cases like this, the cause defines the brand itself.
Illustrating the big picture is a monumental aspect of recruiting. The goal is to clearly show prospects how they are becoming a part of something bigger than both themselves AND the company.
Recruiting the best talent available is a desire that every company shares.
As a result, the competition for high-caliber employees is incredibly fierce. In order to stand above the crowd, you need to showcase that you are more than just a business that makes money. The key is to find exciting ways to exhibit that your company (and the culture within it) is something truly special that doesn’t exist anywhere else in the universe.
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