The Essential Guide to Social Media ListeningWhat to know about this critical marketing tool today to elevate experiences for digital-first audiences.
Social listening is now more than a “nice-to-have” — it’s an essential marketing ability. The right mix of tools and resources can help make sense of the overwhelming amount of conversations that take place on social media, providing critical and timely insights that help customer-centric brands better understand their audiences. More importantly, to deliver customer experiences truly empathetic to their needs.
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This ebook looks at:
- What is a truly empathetic experience?
- The key differences between social listening and social monitoring
- Audience analysis and competitive research through social listening
- The key role of social listening in customer support and care