The 2019 CRM Buyer's GuideIf you’re satisfied with the status quo, read no further. This guide is not for you.
However, if you have an appetite for shaking things up and trying new approaches to old challenges, you’ll want to keep reading. Why? Because this guide will inspire you to take a fresh look at ways to supercharge your sales and marketing teams — and your business — by transforming your Customer Relationship Management (CRM).
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McKinsey research found that leaders in customer experience can grow revenues by 5% to 10% within two or three years. In a recent Gartner survey, 89% of leaders at consumer-facing companies said customer experience is their primary differentiator. There’s a dark side as well: another survey found that 25% of customers will defect after just one bad experience.