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Report Bazaarvoice The Ultimate Product Launch Playbook

The Ultimate Product Launch Playbook

Savvy marketers know building a great product is just one part of the process - after all, you’ve got to drive awareness.

And a successful product launch depends on having a team and strategy in place. You don’t have to be a big brand with a big budget to map out an effective day-one strategy. But you do need to do your due diligence to make sure you know your target audience and how best to reach them.

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  • Map out the buyer journey, position your product, and stand out from the competition
  • Plan out all of your creative assets, educational materials, and customer outreach for launch day
  • Iterate and improve your sales performance after the big launch

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