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Ebook lob The Direct Mail Tactics Playbook

The Direct Mail Tactics Playbook

Direct mail strategies, tactics and best practices for success in the new digital world

The digital transformation from a well-established and familiar direct mail workflow to a technology led one can be a daunting task. Walk you through how best to audit your current systems and workflows in order to prepare yourself and your team for a successful transition.

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  • How to successfully audit your current direct mail workflow
  • Tips in preparing yourself for the transition to a new digitally enabled workflow
  • A step-by-step tactical guide on direct mail campaign
  • Tips and tricks from Lob’s years of in-depth experience in working with the top mailers on how to best utilize technology to ensure campaign success

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