Co-authors of Stand-Out Marketing
Dr Simon Kelly is President of Shake Marketing, a Senior Lecturer in Marketing at Sheffield Business School, and Lecturer in Marketing and Sales at University of York.
Stacey Danheiser is CEO and founder of Shake Marketing. She is also CEO and Course Creator for Customer Value Link.
Dr Paul Johnston is a visiting lecturer at Nottingham Trent University, Sheffield Hallam University in the UK and the IESEG management school in Paris.
Together they are co-authors of the new book Stand-out Marketing, available to purchase from Kogan Page, Amazon and other book retailers, which delivers a framework to help organizations differentiate themselves in a ‘sea of sameness’ and deliver true value to customers.
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