How to Reach International MarketsThink local and flexible to act global: a guide to expanding your eCommerce operations to a global scale
Your company needs to expand globally. But launching an international site can take up valuable time and resources, and missteps can be costly. From web page layout, to word definitions and cultural preferences, countries have widely varying practices and unique online user behaviours. How efficiently you manage changes in culture, language, customs, currency, tax, and laws can make the difference between success and failure. This guide examines how to power your business to expand rapidly into foreign markets.
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- Think local and flexible to act global
- Communicate in other cultures
- Design a flexible and scalable global process
- Efficiently manage multiple international sites