Best Practices for Online Protection and Effective Enforcement in China

How to tailor your brand protection strategy to address the problem of Chinese counterfeits.

The rise in e-commerce and globalisation has undoubtedly made the world a smaller place. It has paved the way for new opportunities to target consumers, bringing new frontiers in safeguarding brands and revenue. However, as the popularity of online payments grows so does the availability of counterfeit products - mainly originating from China. Counterfeit goods from China and Hong Kong combined are estimated to make up 86% of the world’s counterfeits, the value of which totals nearly $400 billion. Formulating a brand protection strategy to address the problem of counterfeits will help you achieve business goals and protect brand identity.

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