Podcasts aren't just for millennials, in fact they're becoming an increasingly popular way for professionals to expand their expertise. The accessible format means you can turn your commute, morning shower or cooking time into continued professional development (CPD) that updates you on the latest industry insights or upcoming trend. This not only makes you stand out from the crowd when it comes to job hunting but also makes you a more capable employee in your current role.
Here are 12 brilliant podcasts every marketer should be listening to:
1. Social Zoom Factor
Pam Moore brings you practical advice to solve everyday social marketing problems. From digital marketing to personal branding and integrating social media into your wider strategy, Social Zoom Factor covers the ultimate tactics you need to run a successful social campaign.
Gary Vaynerchuk needs very little introduction. The best-selling author and marketing rockstar takes the form of a planned Q&A session, where listeners submit their questions and Gary, well, answers.
3. Ask Pat 2.0
Ask Pat 2.0 builds on his former Q&A format and focuses on speaking to entrepreneurs and troubleshooting their most critical problems. Each episode naturally goes off in a slightly different direction but always focuses on the best way to build an online presence.
4. Social Media Marketing
Social Media Marketing is probably one of the most famous marketing podcasts and for good reason. Presented by the minds behind the Social Media Examiner, it's packed with real-life tips that can be integrated into your strategy straight away.
5. The Marketing Book Podcast
As the name suggests, each guest in this podcast has released a marketing book but it's far more than just a PR opportunity. Instead the weekly interviews feature industry tips and tricks to make the most of your marketing campaigns.
6. Marketing Over Coffee
If you want something on in the background while you make your Saturday breakfast, then look no further. Marketing Over Coffee is one of the most informal podcasts but is brilliant nevertheless. Recorded in a coffee shop in Boston, MA, it feels more like a conversation with friends (really smart marketing friends) instead of a lecture.
7. The Marketing Companion
Listening to the Marketing Companion feels like talking to a more experienced friend. Mark Schaefer's humorous approach makes learning about upcoming developments and trends entertaining, while still delivering valuable insight.
8. Online Marketing Made Easy
In this podcast, Amy Porterfield expertly guides listeners through a variety of digital marketing platforms, highlighting the best blogs, social media and websites to get the most reach out of your online community.
9. Entrepreneur on Fire
Want to hear from the most influential and exciting business owners out there? John Lee Domas's Entrepreneur on Fire is the podcast you need. It's 1500+ shows feature interviews from experts across the digital marketing sphere, meaning it's packed full of insight and tips.
If you feel as though you don't get the full potential of the microblogging platform, #TwitterSmarter is for you. Madalyn Sklar is a Twitter aficionado in her own right but also reaches out to guests each week to deliver a wealth of knowledge to her listeners.
11. The Tim Ferris Show
Rising to fame over his 'Four Hour Week' book, Tim Ferris brings you a podcast that feels more like a chat show. With past guests including Arnold Schwarzenegger, Jamie Foxx and Edward Norton, it's easy to see why he's been dubbed the 'Oprah of audio'.
12. This Old Marketing Podcast
Ran by Joe Pulizzi and Robert Rose, this podcast celebrates the ability of using marketing to tell a story for your brand. Unlike others, the Old Marketing Podcast doesn't focus on practical tips but is more like a Ted Talk, giving you ideas to mull over.
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