6 Ways to Build Your Brand Identity on Instagram

Instagram is, without a doubt, one of the most prominent social media platforms ever. Regardless of your business's size and type, Instagram is the perfect place to establish your brand identity. And if you're interested in connecting with your audience on a more personal level, even better. This highly visual platform can do wonders for expanding your reach and getting in touch with potential customers.

Make your brand shine on Instagram

If you've already created an account, but you're struggling to find the right personality and look for your profile, check out these tips to build your brand identity on Instagram.

1. Stand out from the crowd with the perfect Instagram bio

The first thing people see when they visit your Instagram profile is your bio. It's right there at the top of the page with your username and post/follower count. The best thing about this section is that you're free to customize it however you like.

If you're trying to stand out with your bio, the best thing you can do is keep things simple. This might seem counterintuitive, but try to restrain yourself from filling up your bio with text and emojis. Keep it short and to the point to make it memorable and, most importantly, shareable.

That said, don't skimp on information either. Feel free to tell people exactly who you are and what you do. Make sure to present your brand's mission and values in the most concise and straightforward way possible.

Another thing you should take advantage of is the ability to add a link to your bio. You can link directly to your online store or your blog, whatever fits with your goals. Just make sure the link is visible and doesn't get lost in all the text.

When building a brand, don’t be afraid to get creative and include a dash of personality. Your Instagram bio can help you do just that.

2. Focus on building authenticity and create a unified aesthetic

Your brand should always reflect what the business is about and the message you want to deliver to your audience.

The trick is to find a way to make your content relatable without looking like you're trying too hard to make everyone like you. For this, you have to learn how to tell stories. You don't need to become Stephen King —use your content to get people excited to be involved with your brand.

For example, you might want to post a few pictures of a regular day at the office, showing the human side of your brand. What you don't want to do is make it look like a professional photoshoot or one of those stock corporate images. A sniff of fabricated authenticity will push people away fast.

Whatever you do, try to have a unified aesthetic to your feed. Your posts should fit together seamlessly, and your followers should be able to tell they're looking at one of your photos without looking at the username above it.

3. Post eye-catching and shareable content

Your content shouldn’t only fit together nicely, but it also needs to be visually appealing enough that your followers will want to share it.

To achieve this, you'll have to pay attention to the tiniest details. If you're able to blend authenticity and standout visuals in your content, people are going to want to share it with their friends and family.

If you're having difficulty thinking of ways to keep your content on brand while making it shareable, try using an Instagram post template. These will help you create a unified style to your images while allowing you to include branding elements to your photos too.

4. Use Instagram feed design to make an excellent first impression

The first impression you make on Instagram matters a lot, just like in real life. Therefore, you should think about what you want people to feel when they visit your profile.

Instagram feed design is all about making that first impression last. You may think of Instagram as a place where your posts will be viewed individually, but if you really want to dazzle your visitors, you'll have to do some work behind the scenes.

It starts with planning your content in advance. Once you have your image, and you've come up with a catchy caption, relevant hashtags, and everything else that a good Instagram post needs, you want to make sure that it fits your feed visually.

Attention to detail again makes all the difference here. There are many online tools that you can use to plan your feed. These allow you to shift the images and videos you plan to post on a simulated Instagram grid until you find the right look.

This may sound a lot, but these extra details make all the difference in taking your brand to the next level.

5. Stay on your followers' radar with Stories

Instagram users love Stories; they love posting them, watching them, and sharing them with their friends. These quick snippets are easy to make and share, and they only stick around for 24 hours, making them seem more relevant in the moment.

Large brands have been aware of the potential of Instagram Stories for a while. In fact, of the 500 million Instagram accounts that use this feature, one-third of the most viewed are posted by businesses. We don't need to explain why it’s essential to keep up with this trend if you want to remain on your followers' radar.

Another great advantage of Stories is that they don't overwhelm your audience. Posting multiple Stories a day, unlike adding numerous posts to your grid, isn't going to dilute the importance of each. Also, Stories are the best way to relate to your audience on a human level, as these usually seem less artificial and more authentic.

6. Don't wait for inspiration — be consistent

Although creativity is a massive part of building your brand on Insta, consistency is also critical. If you remain consistent, you will keep your brand in your customers' feeds on a regular basis, which means you will also be present in their minds on a regular basis.

One viral post isn't going to do much for your brand if you're unable to ride the wave of that success and continue delivering high-quality Instagram content day in and day out.

Use these tips to create a powerful brand on Instagram. Don't shy away from experimentation when it comes to both your content and your posting schedule; just make sure to take note of what's working. That way, you'll be setting yourself up for success in the future.