Webinars as a Content-Delivery MachineIn a world of snackable content, webinars present a rare opportunity...
It can take up to 10 individual marketing touches before a prospect is ready to make a purchase – and this means delivering a lot of separate pieces of content. Fortunately, webinars provide a rare opportunity for marketers to squeeze multiple touchpoints into a single sixty-minute event – all whilst providing consumers valuable content for them to sink their teeth into.
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This guide explores how to use webinars as a content-delivery machine. Areas include:
- Why the presentation is just the beginning
- The webinar isn't the last word
- A webinar planning checklist for success
- Taking control of content delivery