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Report ON24 Webinar Benchmarks Report 2021

ON24 Webinar Benchmarks Report

More than one quarter of a million ON24 webinars hit the web in 2020. And of those, more than 100,000 virtual events had more than 100 participants.

Today, the number of ways B2B professionals can engage online is larger than ever, leaving audiences spoiled for choice and with having seen the experiences they can get as consumers, from Amazon to Netflix, meeting their expectations can be harder than ever. So where does this leave the webinar? Is this channel still attracting and engaging audiences decades after its invention? This report looks into the current state of webinars, the webinar life cycle and the future of webinars, and aims to provide a foundation for what “good” looks like.

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Report Snap Shot

  • Webinar Success
  • Pre, Live and Post-Webinar Benchmarks
  • Branding your Webinars
  • Personalizing Webinar Experiences