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Ebook Event Marketing Strategy for Dummies

Event Marketing Strategy for Dummies

Event Marketing Strategy For Dummies shows you how to drive revenue and results by making every event fit into your overall marketing strategy.

Event Marketing Strategy For Dummies, shows how event marketing must become part of your company’s entire marketing mix. From choosing event type, to determining event format, to post-event strategies for success, this book shows you how to drive revenue and results by making every event fit into your overall marketing strategy. This book highlights the advantages of events, including how your teams work together; how to optimize registration conversation; attracting and converting audiences; engaging audiences with event tech; scoring insights; and more.

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According to a 2021 study by Forrester Consulting B2B organizations still spend up to 24% of their marketing program budget on their events program. The pandemic situation has created new opportunities to converge digital marketing methods with live in-person, hybrid and virtual event formats.

 

 

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