How Returns and Reverse Logistics Can Influence Consumer Brand LoyaltyRetailers need to ensure that they can operate profitably in this unified commerce ecosystem.
The U.S. Commerce Department reports that ecommerce represents 14% of all retail sales, with 76% coming from brick and mortar. More interesting is that ecommerce accounts for over 50% of all retail sales growth. However, this brings with it considerable challenges, as ecommerce growth has been identified as a leading driver of the retail returns market.
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In this whitepaper, Honeywell will explore the dynamics of returns and emphasize the strategic importance for retailers to have a robust reverse logistics process to bolster their brand and add to their bottom line in today’s hyper-competitive retail marketplace. We’ll also share best practices that we see emerging.