Online purchases have reached $204 billion in sales this year alone. Whether you’re thinking about creating an online store, or are looking into a more omnichannel business approach, this is the perfect time to start optimizing this revenue stream.
Surprisingly enough, 9 of 10 consumers expect an omnichannel business approach experience. This type of business model offers customers a brick-and-mortar experience as well as online and mobile purchasing methods, completely seamlessly. Most customers will research a product online before going into the store to purchase, or vice-versa, making this a crucial step in the sales process.
Designing an ecommerce store for mobile isn’t rocket science. With the tools, training opportunities, and expert advice right at your fingertips, all you have to do is start researching and putting tasks into action.
Start by understanding what you’d like the end goal to be and who you’re wanting to reach. To help with your journey, Fundera has created this easy step-by-step infographic, including some do’s and don’ts for optimizing your online store for mobile.