How to Make the Most of Black Friday and Cyber Monday

It’s the season for shopping, but with more retail stores moving their operations online due to the pandemic, the ecommerce market is becoming pretty congested. However, there are various ways to stand out from your competition and ensure your customers are left satisfied.

Due to the increased website traffic, one of the most important factors is to ensure customers can complete their checkout as smoothly as possible. The average cart abandonment rate is above 70% in many Western countries for several reasons:

• Hidden shipping costs – e.g. taxes
• Having to create an account to purchase an item
• The checkout process is lengthy or confusing
• Slow page load

Making the whole shopping experience as seamless as possible - from the moment a consumer lands on your website right through to clicking ‘Buy’ – will mean better sales. It’s a good time to look at your customer journey and assess any pain points that may hinder you from making sales.

Website Builder Expert have put together a 9-point Black Friday/Cyber Monday guide with ideas and considerations to improve your customer’s shopping experience and a few Black Friday/Cyber Monday do’s and don’ts.