The digital space is one that is entertaining in many ways. It helps users explore the world around them with just a few clicks of a mouse. It can inspire and educate, giving a voice to those who may not have had one before.

As the online world continues to advance and develop, web design must remain at the forefront for brands and businesses.

In this guide, you’ll get an insight into what innovative website design trends are thriving in 2022. Being playful with web design is welcomed a lot more than having to keep it formal and serious all the time.

11 innovative design trends for inspiration in 2022

As a web designer, it’s always good to keep your ear to the ground when it comes to the design trends that are popular now and in the future.

With 75% of people basing the credibility of a business on how their website looks, it’s critical to keep yours updated. Here are eleven innovative design trends for inspiration this year.

1. Introducing more 3D motion elements

3D motion elements are a design trend that is being used more now than ever before. As a design element, they can create effects that are spectacular for users to discover when they first come onto the site.

While minimalist web design has been a favorite for some time, maximalist ideas are now making their way into the spotlight through 3D motion elements and videos.

2. Surprising interactions that engage with the user

First impressions for a user are 94% design-related. That means, in order to impress your users, it’s essential that you’re keeping them on their toes. Consider different web design features that will interact or trigger a reaction from the user.

This might be in the form of a pop-up or perhaps a motion graphic that appears when clicking on certain areas of the website.

3. Oversized typography to draw the eye

In modern web design trends, oversized typography has become a popular choice because it helps draw the eye. Not only that but it’s catering to those with accessibility needs, while communicating an important phrase or message of the brand.

Designers will have typically avoided using any fancy fonts but nowadays, users want to see a variation to the sites they visit, so don’t be afraid to be different!

4. Responsive mobile designs

There’s nothing more frustrating to a user than trying to load a web page on a phone and nothing appears. Or alternatively, the page isn’t aligned to the phone’s screen, so it’s difficult to read.

With the latest stats by DataReportal in 2021, stating more than half (55.4%) of internet users use their mobile phones to purchase products online, a responsive mobile design is a must.

5. Creative scrolling on web pages

One of the best website design features to have on your website is creative scrolling. This is where, as you scroll down the page, there’s various movement with the content on the page. Some of it might disappear to make way for new content and other points of the page may pop up interactive content.

When it comes to luxury web design, this does tend to be a popular feature. It’s classy but playful.

6. Inclusive copy for all audiences

It’s important that you’re providing the content that all of your audience wants to see and not just what a certain niche part of it is. So with that in mind, try to diversify your content so that it’s more inclusive on the web pages, whether that be through the homepage of the site to the website’s blog section.

Web designers can rely on the research and data that they have on their audiences in order to incorporate key features and elements that the audience will love, including the copy.

7. Less imagery in the hero section

The hero section is a design term referred to the top of a website, which usually contains an oversized banner image. For 2022, there’s more focus on keeping this area free of imagery and opting more so for text.

Imagery is still an important part of web design but it doesn’t need to be used so excessively nowadays.

8. Light/dark mode toggles

With current website design trends, users like a satisfying experience, and that means not blinding them with bright imagery or fonts. The same goes for some sites that have loud music blast out suddenly from a video on the homepage.

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The use of light and dark mode toggles can make it easy for the user to shift between a day brightness setting and an evening one. That way, you can adjust the various features that might be a little too invasive during an evening browse.

9. Accessibility features are a must-have

Accessibility is a bigger problem than many of us would like to admit. There have been social media platforms that have made their own channels more accessible but there are still many websites that haven’t adapted to the necessary changes.

According to the World Bank Group, the world’s population that has some form of disability is 15%. That alone is a staggering number of people that if browsing online may require accessibility.

10. Split-screen aesthetics to add interest

For web design inspiration, look no further than that of split screens. These are a great way to relay more information without making it more confusing for your users who are browsing the site.

Split-screen provides an aesthetic to your site that may entice your audience to remain on the website for longer.

11. Smart content loading to improve bounce rates

Bounce rates are a stickler for SEOs who are trying to encourage users to stay on the web page for longer than a few seconds. That’s where you might want to implement smart content loading.

Smart content loading is where personalized content appears on the page based on who is viewing the site. It’s a great way to keep all of your users more engaged and hopefully, they’ll end up staying on there for longer.

Out of all the web design trends, which ones do you think will dominate in 2022? User engagement is key for websites to perform well, so it’s good to concentrate on providing your users the best experience on your site.