How Does Guest Blogging Improve Your Content Marketing Strategy

When you’ve made all the marketing effort, it almost kills you to hand off your hard work to someone else. You may think that it’s a good idea to share the blog on your own website, but that’s only plausible if your website is gaining enough traffic. Otherwise, it’s better to have your blog published on external websites generating high amounts of traffic to get a piece of the pie.

Here’s everything you need to know about how guest blogging improves your content marketing strategy.

1. Boost website traffic

Traffic is a crucial element of a content marketing strategy. When you post a top-notch blog on high traffic websites, it’ll boost your website’s traffic. That can only happen when you incorporate a compelling call-to-action on your landing page to increase conversion chances.

However, you also need to leverage other inbound marketing methods, including social media marketing, SEO and branding to gain organic traffic.

2. Makes your website better on SEO rankings

Guest posting also helps improve your SEO rankings. When you get backlinks to your website, you’ll start to see an increase in web traffic, which is one prime factor for improving the website’s rankings and DA. Guest posting has maintained its effectiveness, even after is was declared dead in 2014 by American Software Engineer Matt Cutts.

It’s therefore more important than ever before to produce unique and relevant content to be good in the eyes of Google. That, in turn, will give your website a leg up on SERP.

3. Increases brand awareness

Apart from improving your website’s rankings, guest posting also increases the awareness of your brand. If you have a start-up or small business and want more people to know about your business and want to rank higher on SERP, then guest posting is the way to go.

You therefore need to research blogging websites that are relevant to your niche. Pitch them to post your blogs on their website to gain a link back to your website. Most blogging sites are actively for aspiring bloggers to post on their websites, so it won’t be a problem to reach out to them. However, you need to abide by their rules and regulations to get your blog published.

4. Get in touch with influencers

Guest posting has simplified the process of getting in touch with a community of influencers of relevant niches.

You can actively provide your two cents on a particular subject and help other members share content in the community. One of the best platforms where you can contribute and become an authoritative figure is Quora.

5. Boosts social media shares

Guest posts also help in getting social media shares, especially when your blog is published on a website that has a lot of traffic and engagement from readers.

In this way, your brand will start to have an online reach to your target audience. If you want to speed up the social media shares, incorporate aesthetic visuals on your blog post along with embedded videos. It won’t only get you more shares - it also improves the SEO rankings of your website.

6. Boost your brand authority

When your published guest post starts to get shares on social media, it’ll improve your brand’s authority. That results in gaining a loyal following and will help in generating leads.

Having your blog published on a high DA website like Business Insider, Mashable and Forbes will also have a dynamic impact on your followers.

Many guest posting websites even allow you to share your social media accounts. Your readers can also get in touch with you, increasing your following on social media.

7. Generate potential leads

There are important aspects to a successful guest posting strategy:

• Find a guest posting website that’s relevant to your niche
• Find out whether they are generating a high volume of traffic

Your guest post will generate a high volume of traffic back to your website by adopting this strategy. You’ll also be able to get in touch with influencers and experts of your niche that will help your build brand authority.

Always ensure to incorporate call-to-action on the backlinks. Posting irrelevant content would be a waste of your marketing effort and confuse the potential customer when they land on your website. Consequently, it’ll increase the bounce rate of your website.

8. Minimizes the sales funnel

It’s quite challenging for marketers to convert potential customers into the sales funnel. However, by actively contributing to guest posting websites, they can easily increase brand awareness. This wll help them to convert their potential customer into sales much faster.

This is because when you post a blog on external sites, you’re putting your brand’s value proposition out there. This in turn will bring the potential customers to your website.

However, you do need to pick out subjects that are relevant to your niche. Otherwise, all your marketing efforts will be in vain.

9. Get insightful feedback from influencers

When you’re actively contributing to the community, you’ll start to get feedback from influencers and contributors on your posts.

For instance, when you guest post on an external site, you can incorporate a call-to-action. It’ll work as an ice breaker to start a conversation with other contributors and gain more insights on the subject. As a result, it’ll help make a better content marketer.

Closing thoughts

Guest blogging is one of the important marketing tools to leverage in content marketing strategy.

When you start to guest post on other websites, it’ll help boost your website traffic, gain brand authority and generate leads that will hopefully convert into sales.