7 Email Design Tips to Boost Your Open Rate

If someone is having a hard time getting their emails opened, it's probably because they’re dealing with a boring subject line or an unorganized layout. In this infographic post, we will share seven email design tips that will help you boost your open rates, while decreasing the number of times you actually have to send out your email.

1. A catchy subject line

A catchy subject line is vital for drawing attention and getting people interested in your story. A subject line with some humour is generally more popular than something straightforward and to the point. However, as long as you're being interesting or enticing, it shouldn't matter what you say in your email title.

2. Visuals

Including images of your products or services on an email can be a great way to capture people's attention and increase interest in a product. Keep the images professional and relevant to the topic of the email so that they don't distract from the message or confuse readers about what they should be looking at first on the page.

3. Alt text

Alt text helps visually impaired users know what's in the image of your email. Just copy and paste the text from your image's html code into a text box in your email. Don't be afraid to use long paragraphs either if you need to, as an alternative to several images with brief descriptions.

4. Mobile responsiveness

Even if you don't personally check your emails from a mobile device, you probably have colleagues who do use smartphones or tablets to respond to business emails. Keep this in mind when designing your content and make sure that everything on the page is still easily viewed on smaller screens.

5. Organized layout

A lot of people will open an email without actually being interested in what you have to say. They'll just take a quick glance at the subject line and the image to see if they're interested or not. To keep these people reading, make sure that your layout is well-organized and easy to follow.

6. Personalized dynamic content

Emails can be automatically generated with dynamic content that matches each recipient's interests depending on their profile information.

7. Optimized footer

Optimizing your footer is a great way to collect additional data from readers and keep them coming back to your website for more.