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Effectively Managing Content’s Life Cycle
Strategies taken by market leadersDigital advances and the plethora of services resulting from them, have simplified the customer experience, but have also created more complexities due to technology requirements and silos – especially when it comes to omnichannel communication to customers. Mastering content is now the key differentiating factor for companies and their brands, whether it’s brand content, product content, or content marketing. Download this whitepaper to find out more about how can manage your content’s life cycle effectively.
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- Brand content, for example, seeks to establish brand preference by playing on the emotions in its wording or on the brand’s commitments in a particular area.
- Product-oriented communication, on the other hand, will promote content aiming to break down obstacles in public opinion or to highlight specific features.
