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Report Act-On Create a Lead Scoring Program in 5 Steps

Create a Lead Scoring Program in 5 Steps

Lead scoring gives your company an objective system to automatically rank and prioritize leads.

Complete the form to learn how to plan, develop, execute, and improve lead scoring programs. Accurate and actionable scoring improves the customer experience, accelerates the buyer journey, and helps you provide Sales with the insights they need to close the deal! In this eBook you’ll learn to define your ideal buyer profile and implement your lead scoring program.

Report Snap Shot

  • Assign Points to Profile Criteria
  • Identify Behaviors that Indicate Interest
  • Assign Points to Behavior Criteria
  • Build The Program Using Marketing Automation