Trending Toward Trust in 2024: Measurement, Management, and MaturityThe Three ‘Ms’ That Will Define Your Trust Program in the Year Ahead
Building trust is a long-term objective that will require every team’s attention. A lack of trust affects how customers view their brand, with some cases of mistrust even leading to legal action. While most organisations prepare to measure and manage trust in the foreseeable future, the time to act is now. In this report discover how to unlock the true potential of data and AI technology, while ensuring that all personal data is managed and used responsibly, according to compliance regulations and data protection laws. Download and read this report to learn more about the three ‘Ms’ that will define your trust program in the year ahead.
Report Snap Shot
- Creative / Distribution – Developing creative, programmatic advertising
- Customer Engagement – Chatbots, AI customer service
- Optimization – Ad spends, placements, modifications to creative
- Analytics / Measurement – Contextual campaign results