Food Fraud: What You Don’t Know Could Hurt You, Your Customer and Your BrandIdentifying threats and vulnerabilities
Olives coloured with copper sulphate. Counterfeit sugar contaminated with fertilizer. Horse meat in beef lasagne. Melamine in milk powder. Together with the usual cases of substitution in seafood, spices and herbs, through to diluted olive oil and honey, food fraud to optimise profit is here to stay. Increasing food prices and an ever more complex global food supply chain present an irresistible opportunity for fraudulent activity. Food fraud is the intentional adulteration, dilution, substitution, mislabelling, parallel trade, theft or counterfeiting of food ingredients or products for a financial gain.
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- Food fraud has always been present, however in the past it was largely a sporadic threat to a small number of high value food items. And, with food fraud investigations and prosecutions by inter-agency, cross-border authorities getting increased attention in the media, consumers are growing wary