Millennials now make up the majority of the world's workforce, so understanding how best to appeal to this group is essential for every business. Appreciating there are some specific characteristics that many Millennials are attracted to is the best place to start when tailoring your recruitment strategies to target this group.
According to data from the Pew Research Center, Millennials officially overtook all other generations to become the most highly-represented in the US labor force in 2016. What's more, by 2030 it’s predicted they’ll make up around 75% of workers.
It's therefore imperative for businesses to work hard to tailor their recruitment strategies to engage with Millennial talent; with their representation in the workforce growing all the time, they’re a group companies don’t want to overlook.
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What appeals to Millennials?
The discerning nature of Millennials means this is a group who think long and hard before joining any organization, with many factors impacting their decision-making. There are, however, a number of steps you can take to make your business more attractive:
Create a positive workplace culture
Workplace culture is arguably one of the most important areas to focus on for any business hoping to attract Millennial talent. Indeed, working for a company which nurtures its talent was shown to be a significant factor for 80% of Millennials in a 2018 poll of key drivers for engagement.
Moreover, many in this group want to feel like they are making a difference and therefore developing a strong sense of purpose within your business can be a key attractor to Millennial talent. At the same time, working for a company who promotes inclusivity, diversity and sustainability in a corporate setting is also incredibly important for many in this group.
Offer freedom to staff
The culture of the business should also offer plenty of freedom to staff when attracting Millennials, as this is a high priority for them. Indeed, offering flexible working programs, the ability to work remotely and not in set hours are all freedoms that can boost your appeal.
Recent research from Powwownow showed 70% of Millennials want better access to flexible working in particular, so if this is something you’re able to offer then it may place you ahead of the competition in terms of recruitment.
Innovate and make use of technology
Millennials are a generation who grew up with the internet and the ability to find the answer to their questions at the push of a button, something that means many Millennials want to draw on the latest technologies in their work life.
Being able to offer the latest systems, tools and software to improve efficiency and enable Millennial workers to better carry out their responsibilities will therefore prove a highly desirable trait for your business.
How to make use of social media
One key aspect of any effective recruitment policy targeting Millennial talent is your use of social media. Indeed, this is an area where engagement with Millennials can make or break efforts to attract the best talent. A focus on LinkedIn, in particular, can reap significant benefits for companies, so make this a primary part of your social recruitment strategy from the outset.
Remember that being active is essential to maintaining strong engagement, so drafting multiple posts per day, highlighting and spreading them across multiple social platforms is the key to success.
As previously mentioned, company culture is an important factor to many Millennials in deciding where they'd like to work, and social media can be a powerful tool to showcase your own culture and why those reading your content may be a good fit within your organization.
To achieve this, engage with existing staff to post positive messages and updates about your workplace. Providing authentic, genuine reactions about working for your business is the best way to create a real buzz on social media. Potential hires will see your company as a thriving, exciting place to work, which will attract more talented people.
Finally, there are a wide range of programs and software designed specifically to help organizations maximize their effectiveness when using social media for recruitment.
Platforms like Hootsuite, Buffer and eClincher are just some of the tools that can help to ensure posting is carried out at the best time of day to attract and effectively engage with potential Millennial candidates, as well as offering a range of other benefits.
Ultimately, effective use of social media relies on having the right brand message and corporate culture, as well as the tools and attitude to showcase your business in its best light. This will be the best way to engage with Millennial talent.
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