5 Recruitment Trends to Look for in 2020

Lingappa Amiyappa

Lingappa AmiyappaGeneral Manager of Payroll Operations at Paybooks

Friday, January 24, 2020

Keeping up to date with the latest recruitment trends is vital to ensure you're not missing out on the best talent. Here are five trends.

Article 3 Minutes

The recruitment process has seen a huge shift from traditional to new recruiting techniques in the past decade. Due to the agility in modern technology, recruitment specialists are obligated to adapt to the new changes if they want to stay in the game.

We live in an era where revolutionary technologies are introduced one day, and the same technology is replaced by the more revolutionized idea the other day. This applies to all industries, and the recruiting industry is no exemption.

To stay ahead and improve the efficiency of your recruitment process, you must brace yourself for such changes. Recruiting in 2020 will see a major shift and you might be forced to bury some of your old school staffing habits.

Based on the numerous years of experience in recruiting, we’ve listed five recruitment trends to look for in 2020.

1. The rise of inbound recruiting

Inbound recruiting is the method of attracting employees through different marketing strategies like:

  • Content marketing
  • Social media marketing
  • Branding

This method helps you build rapport with the top talent and the chances of these candidates opting to work for you are high.

Many companies will give importance to inbound over outbound recruiting in 2020. The inbound method must be designed carefully, and it might take some time to fetch results, but it can bring good talent.

2. Emphasis on candidate experience

Candidate experience will be given higher priority in 2020 and the overall candidate experience during the whole recruitment process will be very important. Based on this recruitment experience, a skilled employee will decide whether to join the company or not. If the candidate feels valuable and excited to join, then the chances of retaining them will be high and at the same time, they might provide the reference of some great talent in the future.

Many companies will come with strategies to provide positive candidate experience as this will have a huge impact on the recruitment process.

3. Artificial intelligence will be the game changer

Artificial intelligence is spreading fast and it’s important for all industries to adopt it. AI will be a vital strategy as you can automate the recruitment process and save time. For example, if you post any job opening, you’ll receive hundreds and thousands of applications. Screening all those resumes and finalizing the candidates will consume more time. If you use AI software for resume screening, then the whole task can be done within no time.

There are a lot of things such as candidate screening, candidate matching, and resume updates that you can achieve through AI. AI will improve the accuracy of the recruitment process.

4. Automating the recruitment process

Automation has been trending in the past few years, and businesses are automating as much as they can. With the evolution of technology, the emphasis is given on automation tools by all businesses.

Automating the recruitment process will save time in:

  • Job posting
  • Screening resumes
  • Zeroing on candidates
  • Onboarding

Therefore, HR tools are going to become more popular in 2020 and most companies will start using at least one or the other tools to automate their recruitment.

5. Recruitment marketing

Recruitment marketing is the process of applying marketing strategies with the aim to attract the right potential candidates. This can be achieved through both paid and organic methods. You can search for the latest marketing trends and apply the same in recruitment. You might have to tailor those marketing strategies according to your recruitment requirements.

Bottom line

Recruitment is going to take a major leap in 2020. Predicting those changes and adopting it will be challenging. So, knowing the upcoming trends in advance will help you adapt to those changes easily so that you can stay ahead.

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