5 Tactics to Ensure CRM Data Quality Isn't Compromised

It's estimated that bad data costs businesses trillions of dollars a year in the United States alone.

Financial risks can escalate rapidly, with the 1-10-100 principle of data quality claiming the:

• Relative cost of addressing bad data before it enters the customer relationship management system (CRM) is $1
• Cost of fixing existing problems is $10
• Cost of handling the situation after poor data causes a major failure is $100

This underlines how important it is to check and maintain the quality of the information stored within your CRM. Bad data poses a major risk to business success because it hinders your efforts to deliver a high-quality customer experience, as well as costing you time and money when errors occur and have to be fixed.