How Kayo Sports used AI to create 1:1 messaging at scale and boost loyalty

Report Cover
In a crowded streaming market, Kayo Sports needed to turn data into deeper connections with every fan. By combining Braze and BrazeAI Decisioning Studio™, they built their “Customer Cortex” — an AI-powered engine that delivers truly personal experiences at scale. Discover how Kayo Sports used real-time AI decisioning to predict behaviour, automate 1:1 communications, and drive engagement, loyalty, and lifetime value.

Report Snapshot

The results speak for themselves:

  • 4% increase in subscriptions in FY24
  • 8% increase in annual occupancy
  • 105% growth in cross-selling — even as subscription prices rose 20%

RECAPTCHA

By clicking below you agree to our privacy policy, confirm that you are over the age of 16, and that we and Braze can contact you for marketing purposes via email, social, digital ads, post and telephone.