What are B2B Marketers Missing in their Strategy? 13 Industry Experts Weigh in
Marketing Insights for Professionals
The latest thought leadership for Marketing pros
In this article, 13 marketing thought-leaders and experts share their expertise on how to optimize your marketing strategy for maximum impact in 2023.
22 May 2023
When the economy takes a turn for the worst, it’s often the marketing budget that becomes the first victim, and in 2023, marketers are once again being forced to adapt to the unexpected.
As if the state of the economy wasn’t enough, today’s customers are harder and harder to please, let alone attract successfully - the average attention span is just 8.25 seconds. And with big changes like the end of cookies and the death of Universal Analytics on the horizon, marketers have two choices: shift with the landscape or risk falling behind the competition.
So what are the most important things B2B marketers need to incorporate in their strategy moving forward? What do they need to change to remain successful? And which emerging trends and new channels should they be capitalizing on?
To find out, we asked 13 marketing directors, C-Suite executives and innovators - all guests on The Strategic Marketing Show - to share their thoughts, expertise and insights.
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