What’s Next for B2B Marketing? 24 Experts Make Their Predictions for 2023

From the rise of Chat GPT and short-form videos to the cookiepocalypse and the end of Universal Analytics, 2023 looks set to be a big year for marketers across the globe. With the average consumer harder and harder to please and small, nimble brands expertly disrupting and subverting established marketing standards and practices, enterprises that want to stay ahead of their competition need to stay up to date and involved with the latest trends and innovations.

So what should enterprise marketers be on the lookout for in 2023, and which trends should they capitalize on? To find out, we asked 24 prominent marketing leaders and innovators - all guests on The Strategic Marketing Show - to share their thoughts on the biggest trends, challenges and innovations the industry should expect in the coming year.

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