11 Practical Ways to Reduce Unconscious Bias in Your Hiring Process


HR Insights for ProfessionalsThe latest thought leadership for HR pros

Wednesday, March 29, 2023

Unconscious bias is something that can impact workforces of any size in any industry, so how do you stop it killing your hiring process?

Article 7 Minutes
Is Unconscious Bias Killing Your Hiring Process?

Unconscious bias is a term that feels fairly new, but it represents a very real problem for both employers and applicants. Not only does it damage a business's ability to foster a diverse workforce, but it could also cause recruiters to miss out on gifted applicants due to unconscious bias.

So what is unconscious bias?

Unconscious bias is the way your background, personal experiences, societal stereotypes, and cultural context can have an impact on your decisions and actions without you realizing it. This can include a person’s gender, accent, race, or age, and it presents a very real problem in talent acquisition.

People are more likely to hire those who are like them. Companies around the world realize the benefits of having a more diverse workforce, and unconscious bias can be a major blocker.

There are numerous types of unconscious biases that can affect the hiring process in different ways. Affinity bias, for example, leads to people hiring those who look like them, while confirmation bias causes people to look out for evidence to support their own misconceptions or stereotypical views.

Unconscious bias is an issue that needs to be addressed, but it can be a bit of a grey area as to what organizations are legally required to do. It can impact your hiring process in a number of ways:

  • Performance - it can mean that you wrongly discount the most suitable candidate
  • Financial - businesses with less diverse workforces aren't as successful, and there's also the potential cost of tribunals
  • Moral - there's a moral obligation for employers to ensure their hiring process is as fair as possible

There's also the legal obligation that many states and countries have that prohibit employers from discriminating against employees or applicants because of their gender, age, race, religion or sexuality.

Examples of companies that addressed unconscious bias in hiring 

The Financial Times highlights two ways in which businesses have worked to address the influence of unconscious bias in recruiting and internal progression. 


The telecoms group has run a pilot scheme in India to test how effective it is to remove gender from applicant resumes. This helped to uncover some of the problems the company was facing. It had been thought that women weren't being recruited because there weren't enough female applicants with the right skills, but this was found to be untrue. Many highly qualified women were applying for the roles, but they weren't being picked for interviews. 


The professional services company found that far more men were being promoted internally than women, causing a gender imbalance that got worse the higher they progressed. In this case, it wasn't just that men were favoring candidates they related to, but also that women would lack the confidence to apply for them. Now, managers are encouraged to talk to high-potential female colleagues when a promotion is advertised and find out if they've applied or not. 

How to reduce bias in your hiring?

So what can HR departments do to limit the level of unconscious bias occurring in the recruitment process? Here are 11 great ways to ensure you’re hiring the right people, for the right reasons. 

1. Understand your problem

The first step to removing biases in hiring is to be aware of where they are and then look to identify ways they could be standardized. The best solutions will involve the whole workforce, where everyone admits to having some level of unconscious bias and collaborates to come up with ways of removing prejudice.

2. Rethink your job descriptions

The wording of job listings can have a massive impact on who applies for the role. Research shows that men are more drawn to adjectives like "competitive" and "determined,", which could isolate female applicants. In contrast, words like “collaborative” and “cooperative” tend to appeal more to women. Software can help you identify and remove these stereotypically gendered words.

Here are some of the most common masculine and feminine coded words from job descriptions:

Masculine Feminine
Strong Support
Lead Share
Analysis Responsible
Individual Understand
Decision Together
Driven Commited
Competitive Interpersonal
Expert Feel
Objectives  Collaborate
Principal Competitive


3. Embace blind hiring

Research has shown that 85% - 97% of hiring managers rely on intuition to make their decisions. Additionally, African Americans are twice as likely as white people to be unemployed. With so much evidence supporting the fact that people with white-sounding names are more likely to get a positive reaction, you need to level the playing field by removing names and any background details. This will help you to focus on the skills and experience rather than anything else. Again, software can be introduced to do all of this for you. 

4. Give a work sample test

Work sample tests that closely mimic what candidates would be doing in their role are an effective way to focus on ability rather than anything else. It makes it much more straightforward for recruiters to compare one applicant to another without unnecessary bias.

5. Standardize the interview process 

Unstructured interviews are bad at predicting job success and are more likely to lead to bias. Interviews where candidates are all asked the same questions reduces the chance of prejudice, as it allows employers to focus on factors that have been identified to be the most important to the role.

6. Does it matter if you like them?

They say your first impression is the most important one, but in a professional context is it really important whether you personally get on with them or not? What you do or don't like can easily blend into unconscious bias, so it's something to take into consideration.

7. Set diversity goals

Setting diversity goals can help prioritize the issue to everyone in the business, but they need to be implemented carefully so employees don't get the wrong idea. Simply announcing that you'd like a more diverse workforce can come across as patronizing or as a box-ticking exercise to non-white employees already in the organization, while others may feel as though they are being devalued. 

8. Make decisions based on data, not intuition 

Hiring the right candidate without involving unconscious bias can be achieved by making decisions driven by data. There are several techniques to do this, including concealing candidate information or providing a skills test for prospects. Moreover, collecting intelligent data on professionals looking to join your business can give you a holistic, yet unbiased overview of their strengths and weaknesses. 

9. Hold your HR teams accountable 

Employees of any successful business are well-versed on how to identify and respond to prejudicial behavior in the workplace. As such, they should be held accountable for these actions, especially those HR specialists who provide training to the wider body of staff. Things to look out for include patterns.  

For example, if a manager conducts ten performance reviews - five male and five female - yet the top five performers are men, there could be a bias favoring men within the workplace. 

10. Establish a foundation of trust 

For potential candidates, the first impression of your business starts with the employees involved in the recruitment process. This means there needs to be a high level of trust, responsibility and commitment to ensure the organization is successful with its equality, diversity and inclusion provisions. 

11. Advertise open roles across multiple channels 

Just like social media platforms are home to slightly different demographics and audiences, where you decide to advertise your open role can reach different types of professionals. By combining multiple job boards, websites, emails and social media platforms, your recruitment process can benefit from several advantages, including better use of budget and a far greater candidate reach. 

Ensuring unconscious bias doesn't harm your hiring

There's no hard and fast solution that will work for every company when it comes to removing unconscious bias from your hiring process. There are steps each employer can take, but the effectiveness of these methods will be determined by how engaged the company becomes with diversity initiatives. 

It needs to be something that is discussed at every level of the business in order for it to be successful and to ensure that, as a company, you are taking the most effective steps towards reducing unconscious biases in hiring. 

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