Marketing is gradually becoming more competitive between rival businesses and modern marketers need all the help they can get. Here are 8 tools every marketer needs to try out at least once to give their strategy a much-needed boost.
As an internet marketer, you shouldn’t even think of trying to market effectively without using the right tools. The following tools can help to maximize your workflow, give you insights into the behavior of your target audience and offer you a competitive edge, and they’re all worth trying out to see if they can enhance your marketing efforts.
1. Meet Edgar
Create a library of content and Edgar takes care of the posting for you. Consistent, automatic social posting is one of the main keys to staying in the public eye. Edgar can even create updates for you by using RSS feeds from your favorite sites.
Determine a schedule for posting, and Edgar keeps cycling through your library. Once it has gone through one cycle, it starts again, refreshing your feeds with live updates and fresh content.
“This tool can drive more traffic in less time than many other tools. Once you’ve selected your best content, set up Edgar to share on your chosen networks a few times a day.” – Mark Shaeffer, EssayTime
Price: $49 per month
When you search a keyword on Buzzsumo, you’re given a list of the top performing content in return. Seeing content that’s already successful helps you to formulate your own content creation strategy.
Looking at who shared the content can also give you an indication of which influencers you may want to connect with.
Buzzsumo offers a seven-day free trial, after which you can select a paid version. The app is accessible from any browser, and the interface is easy to understand.
Do a search for social media trends or analyze how your competitors’ content is performing in relation to your own. You can get content alerts for content using your keywords.
Price: $79 per month
YouTube may be the largest video network that offers the widest reach but Wistia, a video hosting company, is the top choice for many inbound marketers.
Using Wistia means your videos are indexed by search engines and viewers reach your website videos via organic search, rather than via YouTube. This offers improved SEO for your site.
Wistia offers high-quality embedding, targeted lead generation with clickable call-to-actions you can use in your videos. The video player can also be customized to suit your brand image.
Analytics with heat maps and engagement graphs allow you to find out more about viewers’ response to your videos. You can find out how long they watch, whether they rewatch and more. Using these insights helps you to optimize your video marketing strategy.
Trello can take teamwork in a marketing team to the next level. It’s a great collaboration tool with lists, cards, and boards you can use to organize and prioritize your projects. Schedule your content writing, posting, and sharing. Post messages all in one place to keep everyone on track.
Sign up is free and the layout makes it easy to get started. Receive information at a glance and collaborate with your team from anywhere because Trello stays in sync across all of your devices, no matter where you are. You can also integrate the apps your team already uses into the workflow.
Hotjar is a powerful analytics tool that identifies and tracks how users interact with your website. With this tool, you have incredibly detailed insight.
Heatmaps reveal where your visitors click, how far they scroll and where a mouse hovers. This helps you to optimize your site and fine tune it to increase your conversion rates. By recording the behavior of visitors, you can quickly identify any usability issues and fix them.
Hotjar also has survey and polling capabilities to engage visitors and gain valuable insights.
GaggleAMP is an app that allows you to utilize your network of coworkers, business partners, and colleagues to drive traffic to your website and generate brand awareness. It can significantly expand your social media reach.
The tool uses your existing networks and connections. All you need to do is to draft a message and Gaggle trickles it out to the networks of everyone on your team. GaggleAmp is not free, but it’s worth the investment if you want to see measurable results from your social media marketing.
Price: $200 per month
Optimizely allows you to do A/B testing which can help you improve your marketing by revealing audience behavior. Create and run experiments that will help you make decisions driven by data.
The ROI of your landing pages, campaigns, checkouts, and overall conversion improves when changes are based on real data rather than guesswork.
The platform is easy to use and includes features such as A/B and multivariate testing, geotargeting, time-of-day targeting and desktop and mobile browser support.
It’s possible to test many elements across multiple variations of a page, such as the performance of CTAs, images, colors, graphics, in-code pricing algorithms and much more.
Price: $3,000 per month
UserTesting is a tool that gives you direct feedback on the user experience of your website or mobile app. What makes it different is that instead of just giving you reports or analytics, you can listen to and watch people using your website or app.
The basic plan enables you to select users from a panel and describe the tasks you want them to complete. Receiving their thoughts and opinions along the way offers you some invaluable insights.
Observe how they react to landing pages, certain photos, and even have them make a direct comparison with your competition. Having this type of insight helps you to make improvements to user experience and keep people coming back to your website.
Price: $49 per video
The tools here are just a handful of some of the favorite tools of many marketers. The important aspect is to always keep looking for new ways to become more productive, analyze viewer behavior and stay ahead of the competition. Using the right tools can help to optimize your time and resources. Without them, you will struggle to remain competitive. Taking the time to find the right tools will make your job far more rewarding as you start achieving great results.
Author: Serena Dorf is an enthusiastic content writer in Los Angeles. She is interested in marketing, innovations, and public speaking. In her free time, she is reading classic American literature and learning Swedish. Feel free to connect with her on Twitter