5 Ways to Measure and Evaluate Employee Performance

HR Insights for Professionals
The latest thought leadership for HR pros
To improve understanding of your workforce and get the best out of your human resources, you need a clear strategy for measuring and analyzing data on employee performance.

Data is at the heart of many fundamental aspects of business and how modern organizations operate and gain results.

Just as you rely on the accurate collection and analysis of figures to understand things like how much departments are spending, or how much revenue the business generates in a given period, you need data to get a clear picture of how your workforce is functioning.

Getting to grips with employee performance will put you in a better position to gain maximum value from your people. Here are five methods you can use to improve your understanding of how your staff are performing:

1. 360-degree feedback

The 360-degree feedback model can help you build up a comprehensive picture of how a member of staff is performing, based on input from a range of other people with whom the individual employee works.

You can collect a wide range of feedback from the person's colleagues, line managers, direct reports, customers and other sources to develop a good understanding of their various strengths and weaknesses.

A colleague could tell you about the employee's skills in areas like collaboration and general attitude, for example, while client feedback could prove more useful for understanding the individual's aptitude for sales or customer service.

2. Quantity metrics

The particular metrics you use to gauge how your employees are performing will depend on the nature of the company and the roles that are vital to its success.

In some cases, it's possible to use quantitative metrics that provide a clear and easily understandable representation of how employees are contributing to the business. Where salespeople are concerned, for instance, you could use metrics like:

  • Number of sales
  • Number of sales calls made
  • Number of company visits
  • Percentage of leads converted into sales

Quantitative metrics can also prove useful if your business model is based on making things, which could be anything from software (in which case you might measure how many lines of code your programmers write) to physical products like clothing or cosmetics.