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Report Oracle Protect Your Ad Spend From Invalid Traffic

Protect Your Ad Spend From Invalid Traffic

An Essential Guide To Invalid Traffic

Invalid traffic (IVT) is endemic in online advertising and inflates an advertiser’s budget with ad clicks or impressions that were never seen by a valid user. In this white paper, we will break down the state of IVT, explain what the industry is doing to solve for it, and show how you can educate yourself to keep your budget safe.

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  • Why Advertisers Care About IVT
  • Setting The Stage For Combating IVT
  • Eliminate Waste And Stop Serving Ads To Bots

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