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Report e-Spirit 7 Common Personalization Challenges and How to Overcome Them

7 Common Personalization Challenges and How to Overcome Them

Turning common personalization problems into opportunities

Marketers are using personalization to build brand, increase demand, and improve customer acquisition, turning customers into lifelong fans. According to McKinsey, brands that get real-time personalization right can deliver five to eight times the ROI of its marketing spend and lift sales by 10% or more. Explore ways you can turn common personalization problems into opportunities.

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Report Snap Shot

  • Lacking A Single Source of Customer Truth
    • Too much data
    • Missing/ incomplete data
    • Bad data
    • Ever-growing, but disparate data sources
  • Personalizing Content Across Channels and Touchpoints
    • Creating and managing personalized channel content
    • Getting personalized content to channels
    • Managing channel experiences
    • Cross channel continuity
  • Too Many Content Permeations to Keep Pace
  • Translation Cost, Volume and Accuracy
  • Not the Right Staff, Budget or Technology
  • Not having the Right Digital Experience Ecosystem
  • Inability to Scale: Artificial Intelligence can Help