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Report Sodexo Getting Womens Marketing Right First Time!

Getting Women’s Marketing Right First Time!

Today’s marketers are seemingly still having women’s issues. What we’d like to know is, why are some brands still finding it hard to target women?

At a time when women are riding high in traditionally male dominated arenas such as sport, politics and technology, the opportunities to engage with this market are huge. And none more so than with brand promotions and competitions. So where are the opportunities for brands to talk to women, and how can they make sure it doesn’t end in backlash?

Report Snap Shot

  • How not to do women’s marketing
  • Why marketing to women is essential
  • The companies getting women’s marketing right
  • 3 ways to engage with women and make your brand known