To achieve this, there are two different types of marketing; inbound and outbound.
In the past, outbound marketing was the most common type of strategy used by most brands. With the vast developments in the technology we use today, the methods brands use to market themselves have changed immensely. Inbound marketing has become popular, and businesses have discover how to leverage the success of this marketing strategy.
However, outbound marketing isn’t dead. In fact, it’s still a valuable part of any lead generation strategy. This infographic by Landau Consulting shows how it it can be used in the modern world, how it’s managed to stand the test of time, and how you can use it in your own strategy.