Everything You Need to Know About Outbound Marketing

Stephan Landau

Stephan LandauFounder of Landau Consulting LLC

Friday, July 26, 2019

The success of a business depends on how they well they can bring in new customers to make profits and stay afloat. To achieve such a feat requires extensive marketing to spread the word about a product or service and ultimately gain potential customers. Many businesses understand the importance of having a reliable marketing method to bring in plenty of new customers and keep their current ones.

Infographic

To achieve this, there are two different types of marketing; inbound and outbound.

In the past, outbound marketing was the most common type of strategy used by most brands. With the vast developments in the technology we use today, the methods brands use to market themselves have changed immensely. Inbound marketing has become popular, and businesses have discover how to leverage the success of this marketing strategy.

However, outbound marketing isn’t dead. In fact, it’s still a valuable part of any lead generation strategy. This infographic by Landau Consulting shows how it it can be used in the modern world, how it’s managed to stand the test of time, and how you can use it in your own strategy.

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