7 Design Tips to Boost Landing Page Conversions


Alessandro OliveriContent Marketer at Venngage

Friday, March 3, 2023

Any marketing effort may benefit from using landing pages as effective tools. You can minimize unnecessary diversion and encourage your visitors to take action with a landing page that’s carefully developed and laser-focused on a certain objective.

Article 4 Minutes
7 Design Tips to Boost Landing Page Conversions

Your landing page's primary objective is to draw in visitors who are interested in your product and encourage them to take action. The goal of a landing page is to persuade visitors to become leads or customers, regardless of how they "land" there. Because of this, landing pages are particularly effective parts of a company's digital marketing strategy.

Here are some tips for designing landing pages that will have the best conversion rates.

1. Establish a goal

It's critical to decide the purpose of your landing page before you begin. As earlier stated, a landing page's primary function is to be intensely focused on a single objective. Visitors are less likely to perform the required action if they have a plethora of options and decisions to make.

Therefore, you must ensure that the messaging on your landing page is focused and clear. Conversion rates may be readily raised by keeping your landing page concentrated on a single objective or offer.

While determining your goal, also make sure each audience's demands are taken into account while creating your landing pages.

If you have a remarkable offer, it's probable that you'll receive traffic from a number of sources.

Make sure your landing pages are as specifically tailored to the requirements of various audiences as you can.

When a person accesses your landing page via a Twitter or Facebook post as opposed to a PPC ad or newsletter link, you can observe a different result.

2. Color scheme is important

For a landing page design to be effective, an arresting image and intelligent use of color are crucial.

Depending on how effectively your landing page is designed, felt, and functions, you will notice a significant variation in its conversion rates.

There are a few button colors to consider, say red or green, to enhance landing page conversions, but more importantly, make sure your button color contrasts effectively with your backdrop.

3. Give pertinent information

Visitors to landing pages should receive only the information they require to convert.

Provide only the information that is absolutely necessary to lead visitors through the conversion process since too much information might overwhelm visitors.

Keep your page simple to navigate and free of distracting stuff (such as pop-ups).

A fantastic technique to make a neat and appealing visual impression is to use below-the-fold space to present information in an unobtrusive fashion.

Using infographics on your landing page with the right colors and fonts is another fantastic way to convert. You can use an Infographic template to add visuals to your landing page and showcase what will be tailored to the particular information on that page.

4. Include reviews

One of the oldest types of trust signals is testimonials. Visitors might feel more secure in many respects by hearing a testimonial from previous clients or customers.

A range of trust signals that show that the brand and offer are reliable must be incorporated into the landing page design process. Their comments may be used to promote your products or services, but they can also act as the last push a potential client needs to make the purchase. Also, consider leveraging user-generated content on your landing pages and product pages. 

5. Include discount or coupon codes

Some of the most efficient techniques for increasing sign-ups and sales are coupons and promo codes. As you create landing pages for your company, think about integrating special discount coupons or other sales promotions as an added incentive for buyers to subscribe to your audience and make a purchase.

Each landing page may be tailored to a particular demographic subset and standalone from your website, online store and other marketing materials. In this manner, you may promote a perk to a segment of your audience without changing your other promotions or marketing tactics.

Carrying out a SWOT analysis to help you know what your competitors are offering among others is crucial for this step. This way, you know how best to offer discounts to your customers.

6. Use headlines and subheadings appropriately

The greatest landing pages feature a compelling offer and should succinctly and clearly explain why the offer is worthwhile.

In the title and subheadings of the landing page, you may underline the benefit of your offer.

The title of the landing page should affirm the offer, and the subheadings should describe the value proposition.

7. Make it mobile-friendly

Your landing page must be simple to use on mobile devices because they account for about 60.9% of all web traffic.

A mobile-friendly website has also been shown to quadruple conversion rates. Your website's landing page has to load quickly, look appealing on mobile devices, and be simple to browse. To make this task easier, consider using a landing page builder, as this kind of tool creates responsive landing pages automatically.

Final thoughts

Designing a great landing page is not a breeze, but it can be done with patience, diligence and by following the tips we have examined. To avoid getting overwhelmed with the many processes involved, consider using a timeline template to organize all the tasks involved. This guides you and your team, and it helps you know in real time what you are doing, and where you are at.

Alessandro Oliveri

Content Marketer at Venngage


Alessandro is a Content Marketer at Venngage. After many years working as a journalist, he now enjoys writing on visuals, SEO, and content creation. His aim to help people to simplify the content marketing process and take visuals to the next level.


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