4 Steps to Scale, Automate and Secure Any Online Business

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Ashley LipmanContent Marketing Specialist

Tuesday, May 4, 2021

As technology evolves, businesses have endless opportunities to maximize their operational potential - and gain a competitive edge over their rivals.

Article 4 Minutes

As technology continues its progressive forward march, the trends associated with shifts in tech will only continue advancing. For larger, enterprise-level operations, there’s a lot of opportunity to maximize technological potential.

What makes sense is determining where you are as an enterprise, what your competitors are using right now and which areas of technology you need to capitalize on.

It’s notable that large-scale enterprises facilitating freelance jobs or contracting solutions are in a position where upgrading to new technology can represent a fundamentally game-changing solution.

Cloud computing can make it so you’re able to compete with more established brands at a fraction of the cost. Barring that, these technologies can definitely help you optimize operations in a way that streamlines output. We’ll explore four ways to do that here.

1. Take advantage of ecommerce platforms

Varying ecommerce platforms can basically “float” a given enterprise using the internet. Instead of being rooted to a single location, your operation can instead reach endless qualified customers through the web, and it’ll cost you less. The key is marketing and visibility.

You’ll need to master Search Engine Optimization (SEO), which can involve reviews and testimonials. Different businesses are more or less aligned to ecommerce platforms.

If you’re an agency managing contractors, you may not be able to use such solutions to your advantage very easily. This is even more true if the contracting services you do are of a variety that represents primarily digital output. eCommerce platform can “sell” services as reliably as goods, all while expanding visibility.

It’s worth exploring what’s presently available in ecommerce if you sell products in a traditional sense. If you sell services, look into what’s out there as well. There may be an avenue from which you can capitalize successfully. eCommerce platforms are fundamental in automation and scaling for today’s enterprises.

2. Explore management software

Customer relationship management (CRM) allows you to automate outreach and more efficiently manage a variety of clients. CRM tends to be better for enterprises that sell services rather than products. With automation, you can reach out to existing clientele who would be the right fit for further services automatically.

If your business provides a service over a product, then it’s absolutely integral to at least explore what’s out there today as regards service business management software. Such solutions give you a competitive edge while reducing expenses involved in operations.

3. Utilize cloud computing capability where appropriate

For scaling, security and automation, it’s hard to find a better solution than that available through the cloud. Software interfaces and exchanges, applications and other functions traditionally fulfilled through server arrays can be more cheaply and securely acquired through the cloud.

Vendors are often more secure than businesses can be out of necessity. A vendor who isn’t secure won’t keep clients around long. With the cloud, you can put together software packages for employees and customers that allow for interface remotely in sustainable ways.

If you haven’t explored how the cloud works, you may want to. Consultation can help direct you regarding what’s best for your particular operation.

4. Seek MSP consultation as you grow

Managed service providers (MSPs), can take stock of existing business tech and help appraise you as regards what sort of technology may be put to best use toward optimization. Cloud computing will have some sort of applicability for most businesses, but there are select situations where associated advantages may not be great.

That said, there may be something in regard to CRM software or ecommerce that could serve such an operation. MSPs can tell you where you are, where the market is, where things are likely to go and what you can do to capitalize on those trends. Sometimes you may be at a place where you might even outsource internal tech to an MSP.

This is especially cost-effective for larger businesses. What an MSP can provide at a monthly subscription fee would require an internal department of larger scope and expense. You’d have to basically run your own internal MSP as a corporation to get the same advantage available via outsourcing. 

Maintaining operational optimization

You can utilize ecommerce platforms, management software, cloud computing and MSP consultation in a business of any size for purposes of scaling, automating and securing operations. Technology represents a cost-effective productive solution facilitating competitive edge, especially for larger operations.

Some of the innovations explored here will work better than others for certain enterprises; it all depends on what your business is and where your profit points are. So lastly, get a little consultation and run cost-benefit analyses to make the best choice. There are many to choose from. The one thing that isn’t wise is failing to act.

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Ashley Lipman

Content Marketing Specialist

Ashley Lipman is an award-winning writer who discovered her passion for providing knowledge to readers worldwide on topics closest to her heart - all things digital. Since her first high school award in Creative Writing, she continues to deliver awesome content through various niches touching the digital sphere.

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