In Q2 of 2020, digital commerce grew by 75% when compared to the same period in 2019.
Digital purchasing has been rising for years, but the events of 2020 made it the norm even for people that hadn’t previously considered it. One example is how supermarket shopping has evolved. Prior to the pandemic, only 9% of shoppers bought groceries online; now this figure stands at 63% with the vast majority saying they’ll continue to do so.
New technology that allows for ease of purchase has also helped fuel this shift. Besides being able to shout out shopping list items to a voice assistant, innovations such as personalization/localization technology have also customized buying experiences and lead to more purchasing. 93% of companies using personalization have seen an increase in conversion rates. Additionally, on site elements such as chatbots are also helping improve customer satisfaction, with more than half of shoppers stating that they’re more likely to shop with a business they can speak to through chat.
For more information on how ecommerce has been affected in 2020, Website Builder Expert have created an infographic: