How a DXP Helps Distributors Win at E-Commerce

Many distributors don’t think a website can match the guidance customers rely on when they visit a branch or talk with a sales rep, causing resistance and a reluctance to fully leverage e-commerce.

But it’s possible to create an experience online that makes a customer feel like you “get them.” That you’re recommending the product that is best suited to the job at hand. That’s what B2B buyers expect today. But if they can’t quickly find what they need on your website, they’ll go somewhere else. Meeting these expectations from customers will be challenging, if not impossible, for most distributors to do without a more sophisticated technology set.

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