How Dashboards Can Improve Your eCommerce Business

When it comes to running an ecommerce business, there’s a lot of data to keep track of. Data should be collected, routinely monitored and analyzed. The secret behind many successful businesses is skillful data analysis. Knowing how to make sense of data and plan and execute actionable items based on that data can really help your ecommerce business in the long run.

However, the issue is that there’s usually never a single tool that helps you do all that. You might use an analytical tool to gather data, and then make someone crunch the numbers. Then they might have to present the information in an easily digestible format using graphs and charts. Using multiple tools for this process can be a hassle.

Here’s where dashboards come in. A dashboard can help you do all of the above tasks. It can help you keep track of KPIs and enables you to make business decisions that ultimately help improve your ecommerce business.

Let’s take some examples and go in-depth into some of the problems you might face while managing your ecommerce store, and explore how dashboards can help.

How can dashboards help improve my ecommerce business?

1. Dashboards make data interpretation easier

Data interpretation can be simplified with the help of dashboards. Working with large amounts of data can be rather cumbersome. Dashboards make large amounts of data understandable by representing them in ways that are easier to understand. These could be visual representations such as graphs, charts and tables. Visualization of data makes it easier to interpret, which helps save a lot of time and money in the long run.

2. Get valuable customer insights from dashboards

One of the most important things when it comes to ecommerce business is having customer data. Customer insights are extremely important for improving your business, as this information can help you plan campaigns.

You can use a dashboard to measure these campaigns and measure goals in real-time. A customer-focused dashboard can give you valuable insights into customer behavior. What pages are the most popular among users? What pages have the highest bounce rates? All of this can really help fine-tune the user experience on your website/app to ensure that you’re getting the most out of your digital investment and marketing.

3. Save time and money with dashboards

The biggest improvement a dashboard can bring to your business is in the amount of time and money it helps you save. Dashboards are not meant to overload you with information. You can set it up in a way that only shows you the data you need. Dashboards make it easier to analyze this data and track KPIs, which brings us to the next point…

4. Track KPIs with dashboards

Dashboards are perfect for monitoring and keeping track of KPIs that matter to your business. This is yet another way that ecommerce business owners can use dashboards to help their business. Dashboards can help you monitor if your business goals are being met or not. You can take decisions that can help you keep your business on track and improve where necessary.

5. Dashboards help improve productivity

If you’re a business owner, you obviously have a decent amount of people working in your ecommerce business. Dashboards are great at improving team productivity. With a custom dashboard, you can keep track of employee performance and make sure everything is going smoothly. This is even more useful when you have a large team. These dashboards can help pinpoint problems that teams may be facing with productivity, and you can resolve all issues quickly. You can also see if employees are overworked and take appropriate action. These things can have a positive impact on employee morale and productivity.

6. Tracking campaigns are easier with dashboards

eCommerce stores may have a lot of different campaigns that are used to drive sales and increase traffic. Keeping track of campaign metrics is often a hassle. A dashboard can make things considerably easier. You can focus on whether the campaigns are giving you the returns you hoped for. Dashboards are great for this!

Why should you choose a custom dashboard?

WordPress, Shopify or websites with similar CMS already have dashboards that you can use. While these default dashboards may be great when you’re starting out, they’re not tailored to your business’ specific needs.

A custom dashboard gives you exactly what you want, giving you the data that you need. The dashboard can be customized and fine-tuned to suit your needs enabling you to track business-centric metrics that you want to focus on. Having a dashboard that has been customized for your business can do wonders for your business.

There are tons of free Bootstrap dashboard templates available online. We highly recommend you to check out these free templates that can be set up within minutes!

Final thoughts

It’s obvious how having a custom dashboard can greatly improve your ecommerce business. Dashboards are essential when it comes to any business/organization in general. When it comes to ecommerce, it’s obvious that a good dashboard can help in more ways than one.