Publishing a well-written blog post – the kind that’s rich in information and is creatively written – is one thing, but for it to turn into successful content marketing material is a whole other matter.
What is content marketing?
To simply define it, content marketing is about creating and distributing content across various channels and platforms. Your goal as a marketer is to use content to turn website visitors into leads, and leads into customers.
There should also be an effort to create engagement. Are readers commenting on you blog posts? Are they sharing it on their social media accounts? The more audience engagement there is, the more opportunities marketers have to establish a relationship with their target market and increase brand awareness.
These are just some of the factors every article should consist of:
- The headline is catchy
- The content tells a story
- The CTA directs people to take a certain action
An excellent and well-written blog doesn’t just drive more traffic, but boosts the brand reputation and ultimately, your profit and revenue. If you wish to know how to create a high-converting blog page, check out the infographic below.